What's the difference between positioning and messaging?

How do you define messaging? And how is messaging different from positioning?

It was a question that I asked Diane Wiredu 🦁 on the Marketing Spark podcast.

The terms messaging and positioning are thrown around a lot, so I wanted to ensure that I had clear definitions. 

In a nutshell, positioning addresses what you, who you serve, the benefits delivered, and how you’re unique.

Messaging is what you tell people about your product or service and what's most important.

I enjoyed the conversation with Diane as we explored positioning and messaging, which I adamantly believe underpin marketing and sales.

Listen to our full conversation.